ARTICLE
It is partly due to these misconceptions that there are going to
PUBLIC RELATIONS
be some very exciting developments next year which will be
primarily to raise awareness of hypnotherapy and its
Amanda Wilson
therapeutic applications. Hopefully, they will also work towards
changing people's views and increasing their knowledge of the
subject. Nearer the time BSCH members will be getting
information about how they can get involved and promote
I have a confession to make ..... I still
themselves as well as hypnotherapy. These events will coincide
cannot believe that this stuff works !!
with the college's twentieth year anniversary and I am still
I am waiting for Jeremy Beadle to
working on Michael (Joseph, not Jackson) to throw a star
jump out and say "Ha! Gotcha!" It is
studded bash (hey you gotta try!) but I am sure it will be an
with great effort that I hide the
interesting time so watch this space ....
surprise in my voice when a patient
informs me that their presenting
You probably know by now about the links the LCCH isforming
symptom has dramatically subsided
with the medical field and the teaching of the special study
with only two or three sessions. Don't
modules in some of the medical schools like Oxford University
get me wrong, I understand the
Medical School and St. George's etc. This all helps to increase
principals behind it and the necessity
the credibility of the profession and the college is steadily
of the commitment from the patient,
gaining more and more respect within the medical field, which
but to see the results unfold before
in turn makes my job even easier. In fact, if you keep your eyes
my eyes still astounds me .....HYPNOTHERAPY WORKS !!
peeled in January, you will see our Vice Principal, Ursula
James, on a programme on Channel Five called "SCREAM".
So when the opportunity came about to actually be given
And no, she is not wearing a black and white mask; it is about
`permission' to shout this from the roof tops, I was not going to
the history of anaesthesia through the ages. Ursula is on the
let it pass. Forgive me if I sound like a hypno-evangalist to coin
panel of experts, talking about hypnosis and pain relief. So be
Ursula James' term, but when I regress to the beginning of the
sure to watch for an interesting subject.
Certificate and look at my life now, which has been transformed
since taking the course, it is hard not to be.
And on that note I would like to say that if anyone has anything
they wish to contribute or wants advice on how to promote
When I was deciding what course to do, my aims were to find
themselves in their local press, then you can email me at:
something that I could fit around my children; earn enough to be
comfortable; answer to no-one and, not forgetting, job
pr@lcch.co.uk
satisfaction. (Me and a trillion other people out there!) Truthfully,
I never thought it would happen but I had to try something or get
a `real' job. Over a year later and the dream is becoming a
reality and that was before I had even learnt about pseudo-
orientation!
Medical Diploma in
There are so many different and new projects going on at the
Clinical Hypnosis
LCCH that there is no difficulty trying to promote them, just
deciding which one to do first! My role involves contacting
journalists and keeping them updated on the latest initiatives at
Diploma Course
the college. One of the ongoing things I am doing is to promote
individual BSCH members who have a story to tell. Any kind, as
Six intermittent weekends in London
long as it would appeal to a particular publication. Brian Gill was
recently featured in Disability Now, and his story can help to
inspire lots of people who have had to take a different approach
03 and 04 April 2004
to life. If members write and send in their story then I keep it on
24 and 25 April 2004
file until a relevant opportunity comes up, which is far quicker
22 and 23 May 2004
than waiting for the opportunity to occur and then looking for
19 and 20 June 2004
stories. Perhaps you have used hypnotherapy to help yourself
17 and 18 July 2004
with something. So, if you have sent your story, thank you and
21 and 22 August 2004
they are being held so they can be used to maximum effect.
And if you haven't ..... What's keeping you?
Delegates must hold a medical or dental degree
(e.g. MB BS, or BDS)
Many Job Centres across England now have an LCCH
prospectus available and the other regions are also soon going
to have some so that people have another option open to them.
This demonstrates the barriers to hypnotherapy being slowly
Accredited by the
lifted as we continue to promote the credibility this profession
deserves. So far the feedback from the libraries is that they too
British Association of Medical Hypnosis
would be willing to display our brochures as well.
The public relations work I do is not just for the college but also
for hypnotherapy in general. Ask people if they have heard
LCCH (Medical)
about its use in the treatment of IBS and you would surely get
15 Connaught Square, London W2 2HG
a reaction of surprise and perhaps a comment like "What, are
you gonna hypnotize my bowels to think they are Michael
Tel: 020-7706 3360
Jackson? Ha ha ha".
www.lcch.co.uk
Autumn 2003
19